What would lead a yoga-practicing, organic-food-eating marathon runner to start a mattress company? He couldn’t sleep.
Michael had insomnia, ironically at its worst while he was working for a futon company. In part, what he’d learned about materials and practices in the mattress industry was keeping him awake. Most mattress stores were full of chemically treated fabrics covering cheap padding or noxious chemical foams, atop flimsy foundations. Stories of rip-offs, shoddy quality and deceptive product descriptions abounded. It occurred to Michael that many people approached mattress shopping in a state of fear. So he resolved to create a new kind of mattress company that offered a new level of quality and service.
Finding an organic mattress to sell was a tall order. We found one natural latex mattress, but the casing was synthetic. Even the biggest companies in the ”natural mattress” niche were using only some organic materials, or making mattresses that weren't very comfortable. We decided to make our own. Savvy Rest – Organic Mattress Manufacturer
Our mission was to create an organic mattress that was comfortable, nontoxic, versatile and reliable—and to give customers a level of service they’d never experienced before from a mattress company.